8 reasons to invest in high quality design to promote your business!

8 reasons to invest in high quality design to promote your business

We have, at Printing Plus, over 30 years experience in print and design with an eye to the future that means we keep up to date with all the latest technology.  First impressions count in every business, we understand how important it is to grab your customers’ attention and impress them with the professional way you do business.

Design plays a key role in influencing perceptions of your business and it is viewed by customers and prospects as a measure of quality and value. If you would like to attract prospects, retain customers and open up new marketing opportunities, good design should be at the centre of your strategy.

Here are eight reasons why good design works:

1. You only have 50 milliseconds to capture attention

Good use of colour, fonts, images and brand assets such as logos will give you an advantage in this moment of opportunity. Blink and they’ll miss you.

2. First impressions count

First impressions do count. Studies show that if a customer’s initial opinion of you is a good one their goodwill naturally carries through to other aspects of your business.

3. Good design is memorable

A good design also makes a lasting impression, and that can be a real asset in the battle to stand out from your competitors.

4. Trust is built on appearances

High quality design elicits an emotional response from customers and prospects, helping to establish their trust in your business.

5. Clever design works well across all media

You need to be as eye-catching on social media as you are on your website, and your stationery needs to be as appealing as your advertising. Clever design ensures all of that.

6. It can increase your sales

Brands like Apple and Nike know how to use the power of design to boost sales and companies of every size can follow their lead by policing their brand and being consistent.

7. A careful balance of text and images will communicate your message effectively

It is important to communicate your message quickly and effectively. Only a well-balanced design will make this possible.

8. Staff feel proud to be part of your business

It’s easy to look at the effect design has on people outside of your business and forget those inside. Good design and strong branding helps staff feel proud and boosts loyalty.

Let us know what works well in your business sector or where you might put good design to use in improving your chances of business success.  Visit our website at http://www.printing-plus.co.uk/ or start a conversation with us on Facebook or Twitter.